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CHALLENGE:
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Our technical people claim they have come up with a
great product. But is there a market for it? |
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SOLUTION:
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Too often, people start asking the right
questions only after a new product or service has been introduced
and problems emerge. Getting the right answers before you make your
move will save an enormous amount of effort and money, greatly improving
your chances of success. New Product Development services from Schmidt
CS provide the insight you need to make critical decisions regarding
product configuration, positioning, and rollout. |
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WHAT
WE DO:
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Delineate preferences
regarding product, pricing, distribution, and value, using
conjoint analysis and other research techniques.
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Evaluate the competitive environment to
determine market opportunities.
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Quantify the market potential in the
near and long term for various product alternatives.
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Identify target customer groups and specific
potential customers.
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Schmidt Consulting, Market Research & Consulting
- Pittsburgh, PA
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