What We Do What Sets Us Apart Services Our Clients Case Studies Contact Us
CHALLENGE:
We get mixed feedback from our customers on our products, and we can’t predict how a new product will be received. What do our customers want?
 
SOLUTION:
Sometimes you cannot "be all things to all people," especially when customers have differing needs and expectations. If you are able to recognize key customer groups that have unique value drivers, you can make appropriate decisions on whether you will take a product to market and, if so, how to sell it. A Schmidt CS Market Segmentation analysis will provide you with insight into the various segments in your market, allowing you to customize your value proposition and marketing messages.
 
WHAT WE DO:
  • Use sophisticated analysis tools to identify market segments consisting of customers with unique needs and expectations.
  • Select target segments based on profit potential.
  • Define realignment initiatives based upon appropriate value propositions for targeted segments.
  • Identify opportunities to increase profitability by lowering the cost of service to segments with lower requirements or expectations.
  • Establish metrics for tracking performance among the segments, and refine the understanding of the segments based upon results.
Case Study 1
Previous Service Next Service
Schmidt Consulting, Market Research & Consulting - Pittsburgh, PA