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CHALLENGE:
Sales statistics indicate our competitors are gaining market share. What are they up to?
 
SOLUTION:
Knowing your competition is an essential prerequisite for gaining a competitive edge. However, most competitive analysis consists of interesting but not useful information. To be meaningful and useful, competitive analysis must be based on the customer’s expectations and needs. And the analysis must also include an objective self-assessment. Schmidt CS Competitive Intelligence provides you with the insights needed to sustain a competitive edge.
 
WHAT WE DO:
  • Profile customers in the market, and delineate critical customer requirements that define sources of competitive advantage.
  • Assess competitors’ actual and perceived ability to meet these requirements, and compare with an objective assessment of your own capabilities.
  • Identify non-traditional or emerging suppliers.
  • Determine business strategies that competitors are pursuing, and project their likely future actions.
  • Formulate effective counterstrategies for current and anticipated actions of competitors.
Case Study 1
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Schmidt Consulting, Market Research & Consulting - Pittsburgh, PA