Power& Energy

Materials & Manufacturing

Technology

Financial Services

Your Critical Challenges

In the face of intense competition, and the push to increase shareholder value, marketers are challenged to ensure that they not only stay abreast of the changing marketplace, but also to make certain that their efforts add value to the sales organization. Marketing efforts must have a direct impact on sales:

I want to WIN MORE --- How can I capitalize on market opportunities?

How can I acquire new customers and gain market share?

How can I exploit opportunities in new and existing markets?

 

I want to RETAIN MORE -- How can I increase customer retention and loyalty?

How can I increase customer satisfaction and build loyalty?

Is my key account program effectively serving my high value customers?

 

I want to SELL MORE -- What are the opportunities to deliver added value?

How can I capture a greater share of wallet?

What's the likely market acceptance of a new product that's planned to launch?

Schmidt CS Sales-Centric Research -- Uncovering Sales Opportunities

Schmidt CS provides more than research:  we provide information on specific sales opportunities and sales enabling tools. We start with the end in mind -- sales growth. We take time to understand your specific challenges and circumstances and determine the information needed for business success.

By applying the right mix of analytical techniques, we organize and interpret the research results. By using our business acumen and experience, we are able to transform the statistics and qualitative data into Market Intelligence. The result? More informed decision-making that directly impacts sales and profit growth.

Technology

Your Critical Challenges

Faced with increased competition, fast paced technology changes, and increased internal demands, technology service providers are seeking answers:

How can I capitalize on market opportunities?
How can I acquire new customers and gain market share?
How can I exploit opportunities in new and existing markets?

How can I increase customer retention and loyalty?
How can I increase customer satisfaction and build loyalty?
Is my key account program effectively serving my high value customers?

What are the opportunities to deliver added value?
How can I capture a greater share of the customer’s business?
What’s the likely market acceptance of a new service that’s planned to launch?

Schmidt CS Sales-Centric Research -- Uncovering Sales Opportunities

Schmidt CS provides more than research, we provide information on specific sales opportunities and sales enabling tools. We start with the end in mind -- sales growth. We take time to understand your specific challenges and circumstances and determine the information needed for business success.

By applying the right mix of analytical techniques, we organize and interpret the research results. By using our business acumen and experience, we are able to transform the statistics and qualitative data into Market Intelligence. The result? More informed decision-making that directly impacts sales and profit growth.

Schmidt understands that the most challenging part of a research project is often implementing the results within the organization. We provide you with insights and recommendations on how to effectively impart the research results to ensure that your organization reaps maximum benefit.

Power & Energy

Improving Service Delivery & Enhancing Customer Satisfaction – Going From Good to Great

Even in the absence of competition, most regulated utilities focus on understanding and improving their services to customers because it’s the right thing to do. Being “good enough” just isn’t good enough any more.

Making organizational changes that are based on the voice of your customers will not only increase customer satisfaction but improvements will benefit the entire organization – improving internal processes, decreasing costs, and enhancing employee satisfaction and retention. Ultimately, it will also have a positive effect on shareholder value.

What do customers value most?
How well are we performing?
Are we over-delivering?
What should our priorities be?
What are the key drivers of my customer satisfaction?

Achieving Meaningful Improvement with Key Business Accounts

Commercial and business segment customers present a unique opportunity for utilities. The livelihoods of these businesses are interdependent upon reliable service from you.

How effective are my key account managers?
Are there any new developments that may threaten the relationship?
Which accounts are at-risk?
What corrective actions are needed?

Capitalizing on New Business Opportunities

Growing your business and differentiating yourself from competitors are two essentials in an unregulated market. In this vein, many utilities seek to quantify new business and market opportunities:

Is it a viable concept?
What is the right value proposition?
Who should we target?
What should the marketing strategy be?

Beyond Research -- Market Intelligence

Schmidt CS uses best practices gleaned from its work in highly competitive industries and applies these to its work in the utility industry. This enables us to provide you with expertise that translates across industries.

Our services go far beyond data collection. We don’t just provide you with a summary of ranks, tables, and percentages; we convert the information into action-oriented insights. By applying the right mix of analytical techniques, we organize and interpret the research results. By using our business acumen and experience, we are able to transform the statistics and qualitative data into Market Intelligence. The result? More informed, effective decision-making.

Furthermore, Schmidt understands that the most challenging part of the research is often implementing the results within the organization. We provide you with insights and recommendations on how to effectively impart the research results to ensure that your organization reaps maximum benefit.

Materials & Manufacturing

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