Competitive Intelligence for a Fortune 500 High Technology Company

Problem: An off-shore competitor was making inroads against our client’s dominant position in a high-technology market. The competitor’s success was being attributed to their sales tactics.

Solution: A Competitive Analysis showed that losses were not the result of the competitor’s sales tactics, rather the competitor had significant product advantages in areas valued by key market segments. Customer dissatisfaction with our client also contributed to losses. The competitor had a potentially serious vulnerability in its product reliability. Our client had a strong alternative, but at the wrong price point.

Result: Our client re-priced its alternative product until it was able to redesign its core product to match its competitor’s product performance.