Market Assessment for a Fortune 500 Service Company

Problem: A division of our client's company claimed its new product offering would have high appeal, but that a significant capital investment was required to modify their current technology.

Solution: A Market Assessment showed that the concept has high appeal and taps into a significant latent market. Moreover, there was a high interest in related products, suggesting that the technology would be a good platform for cross-selling additional products. In addition, acceptable pricing arrangements were more favorable than expected, significantly reducing the client's payback period. The product was particularly attractive to the market segment that would compliment our client's existing customer base.

Result: Client made the investment and plans to launch the new product.