Market Assessment for a Fortune 500 High Technology Client

Problem: Our client was seeking to expand its share of the digital control system market relative to its dominant competitor.

Solution: Schmidt CS mapped the satisfaction of the competitor’s top customers as well as the customers’ expected near-term business volume. We provided detailed profiles on customers who expected to order multi-million dollar systems in near-term and who were dissatisfied with the competitor’s product and/or service.

Result: Over 100 near-term, multi-million dollar sales opportunities were identified among customers who were unhappy with the market leader.