New Product Development for a Mid-Sized Technology Company

Problem: Our client was unsure how to position a new security badging system targeted for mid-sized companies.

Solution: A market assessment showed that the proposed offering was too limited, since the market wanted a more robust bundled set of services. Schmidt CS also determined that the proposed target price was too low, calling into question the adequacy of the system. Therefore, likely profit margins were considerably higher than expected.

Result: Our client's product was being redesigned and repositioned based on our recommendations.