New Product Development for a Utility Affiliate

Problem: Our client was unsure of the likely market acceptance of a new service.

Solution: An assessment of the market indicated that the proposed service would have a high market acceptance since the client’s brand equity ensured serious consideration by customers, and the concept addressed the concerns of many customers. High probability adopters were identified and an optimal price point was established. Other related service opportunities were also identified.

Result: Client achieved a multimillion-dollar business with a profit margin in excess of 50%.